Groupe Mecatherm: supporting the growth of an industrial leader

Scope

Groupe Mecatherm, world leader in industrial baking equipment, is establishing its image internationally and in particular on the continent, where the sector is booming. Hopscotch Africa supports the group in its public relations, media relations, and presence on social networking sites.

Strategy

• Identifying and inviting speakers for public relations operations
• Creating communication tools such as flyers, invitations, press kits
• Digital support and management of social networks
• Media management in France and abroad

Results

• Organised a round table at the European Trade Fair in March, 2014
• Organised speaking opportunities at Senate For a and at the Strasbourg European Trade Fair
• Maximised media fall out and timely communication opportunities