Platinum Power : support the emergence of an african renewables energies operator
Scope
Platinum Power is an African operator specializing in the development, funding, construction and operation of energy production projects from renewable sources.
As a genuine pioneer in its sector, this independent energy operator is present in Morocco, Ivory Coast and Cameroon, with a pipeline of nearly 1,000 MW of hydroelectric and wind projects.
Platinum Power has several offices in Abidjan, Yaounde, Rabat and Casablanca.
Missions
Hopscotch Africa has implemented an action plan based on a three-pronged approach:
- Media Relations
- Public Relations
- Digital
Results
- Organization of regular meetings with the African and international press to publicize Paltinum Power’s strategy: identification of relevant journalists, organization of interviews
- Writing press releases and updating the media kit
- Writing and updating language elements
- Identification of key events, organization of relevant speaking opportunities, identification of partnership opportunities
- Increased Platinum Power’s media visibility at these events
- BtoB networking to expand Platinum Power’s business in Africa
- Platinum Power website design in English and French: www.platinumpower.ma
- Publication and updating of news and business activities