Media Relations for Western Union in Africa

Scope

Hopscotch Africa is giving long-term support to Western Union, the world’s leading currency transfer company, publicising its regional-level activities in Africa as well as during key events for the Continent’s economy.

Strategy

• Communicating about and publicising activities in Africa
• Identifying pan-African medias and press relations management
• Monitoring media fall out
• Managing public relations with African media
• Providing support during events such as the Africa CEO Forum (March 2014, in Geneva) and the Africa Banking Forum (May 2014, in Abidjan).

Results

The media relations and communications support provided for the Western Union Vice-President’s communications in Africa, in particular at events such as the Africa CEO Forum and the Africa Banking Forum, helped in honing the company’s image in Africa, where it is a key link between the diaspora and local economies.