Benin: media coverage of the Round Table for the nation’s development

Scope

In June 2014, the Republic of Benin organised a Round Table in Paris to raise development funds, in conjunction with the World Bank, and wanted to attract international attention for the event

Strategy

Hopscotch Africa set up optimal media coverage for the event by managing press relations:

• Organising a press breakfast, a press conference and one-to-one interviews
• Designing the media kit: press reviews, invitations to journalists and media professionals, action plans
• Monitoring media fall out of the event

Results

The media coverage secured was on with the event’s importance: 20 French, international and pan-African journalists and 10 Beninese journalists came for the three-day event.

Press reports gave priority to an essential outcome: investment promises reached $12 billion, twice as much as expected.