Digital Communications for Casablanca Finance City

Scope

Casablanca Finance City, the financial hub for the development of Africa, and more specifically North, West and Central Africa, wished in 2015 to re-qualify its digital communication in order to position itself as institutional leader on social networks

Missions

• Audit and work on website referencing
• Production of weekly content for the site
• Proposal for a corporate editorial strategy

Results

• Daily social media management (Twitter, Linkedin, Facebook)
• Support at events in Casablanca, Paris, Abidjan and abroad
• Production of video capsules for viralization