Bank of Central African States: a prestigious 40th anniversary celebration

Scope

The Bank of Central African States commissioned the agency in 2012 to design, organise, and bring media coverage and added value to its 40th anniversary.

Strategy

• Drawing up editorial content for the Forum
• Organising logistics
• Supporting media communication
• Monitoring media fall out

Results

Our agency was in charge of managing the symposium overall, the key event of the celebration held in the presence of two Heads of State, giving it media coverage and promoting the institution using high-impact international coverage in the lead-up to the event.