Support in global communications for the Tunisian Office of Tourism

Scope

The Hopscotch Group teams have accompanied the Tunisian National Tourist Office on a strategy of influence and « Nation Branding » that combines the Media, Public Affairs and Digital business lines in 4 markets (France, Germany , United Kingdom and Italy), at a historic moment for the country (elections at the end of 2014)

Missions

• An innovative editorial concept  « We Are Energy »
• A portfolio that presents Tunisia through its energies and testimonials from contributors « energizers »
• An unprecedented press trip
• Numerous interviews, appointments and speaking opportunities
• Preparation for speech (language elements, media training, …)
• Digital Watch

Results

• More than 4000 journalists reached and 42 opinion makers met
• An advertizing equivalence of more than 2.4 million euros produced thanks to 50 articles and topics in
• international media largely broadcasted (Le Monde, Bloomberg, CNN, Le Parisien, Libero, …)
• A cumulated audience of 118 million readers, viewers, listeners, visitors reached