Digital communication for The Republic of Benin

Scope

Hopscotch Africa has institutionalized the digital communication of the Republic of Benin. We have created a reliable and mastered information channel, which has transformed the digital presence of the Republic of Benin into an institutional medium in its own right. Six accounts were hosted for the Republic of Benin

Presidency: Facebook & Twitter
Government: Facebook & Twitter
Embassy of Benin in France: Facebook & Twitter

Missions

We adapt the message delivered to each social network
Choice of communication media (Facebook for long content, Twitter for short messages)
Adapt each delivered message to a well-identified target
Master the digital image and e-reputation of the country (choice of photos, visuals, daily watch)
Implementation of an influence strategy
Elaboration of an editorial line in line with the government line: we respect the royal sequences
Highlighting government actions (laws, work sites, visits, travel)
Viralization of institutional content to control the information disseminated
Targeted communication: Institutional scope vs. community outreach (national citizens, diaspora, investors, foreign press)
Presidential speech broadcast (speeches, press releases)
Accompaniment at special events

Results

Management of digital communication and social media interactions with targets
Multi country action plans, African and panafrican press relation »