Digital communication for The Republic of Benin


Hopscotch Africa has institutionalized the digital communication of the Republic of Benin. We have created a reliable and mastered information channel, which has transformed the digital presence of the Republic of Benin into an institutional medium in its own right. Six accounts were hosted for the Republic of Benin

  • Presidency: Facebook & Twitter
  • Government: Facebook & Twitter
  • Embassy of Benin in France: Facebook & Twitter


  • We adapt the message delivered to each social network
  • Choice of communication media (Facebook for long content, Twitter for short messages)
  • Adapt each delivered message to a well-identified target
  • Master the digital image and e-reputation of the country (choice of photos, visuals, daily watch)
  • Implementation of an influence strategy
  • Elaboration of an editorial line in line with the government line: we respect the royal sequences
  • Highlighting government actions (laws, work sites, visits, travel)
  • Viralization of institutional content to control the information disseminated
  • Targeted communication: Institutional scope vs. community outreach (national citizens, diaspora, investors, foreign press)
  • Presidential speech broadcast (speeches, press releases)
  • Accompaniment at special events


  • Management of digital communication and social media interactions with targets
  • Multi country action plans, African and panafrican press relation »

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