The weekly interviewed the Hopscotch Africa General Manager and looked back on the Digital Popularity of African Cities survey conducted by the agency, which showed that the telecommunications, banking and air transport sectors are leaders in digital communication in Africa.
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Hopscotch Africa was the communications partner for this forum organised by International Enterprise Singapore (IE) on 27 and 28 August, 2014 in Singapore.
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Le Point Afrique covered the publication of the Digital Presence of African Cities Online report.
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RFI noted that the newly-published second digital barometer on the presence of African cities on Internet showed that large African cities must control their web presence in order to give added value to their economy and attract investors.
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Salima Haddour, the General Manager of Hopscotch Africa, gave an interview to Journal de l’Afrique, broadcast on France 24, where she unveiled the results of the study carried out by the agency on the digital popularity of African cities.
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Journal du Cameroun emphasised the low popularity of French-speaking African cities in the digital barometer ranking’s, published by African Digital Lab.
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The Moroccan press agency highlighted the presence of Marrakesh in the top 5 most popular African cities online using the barometer of African cities published by Hopscotch Africa.
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Financial Afrik spoke about the methods and conclusions of the digital barometer of African cities which assesses web presence of 62 African cities.
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Catherine Dernis, the Consulting Manager of the communications agency, Hopscotch Africa, was interviewed on the use of Twitter, a key element in Africa’s political communications strategies.
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