Le Pavillon des Lettres d’Afrique

Scope

With more than 155,000 visitors and a rise of more than 3%, the Book Fair Paris 2017 hosted for the first time a pavilion dedicated to the African continent, the Pavillon des Lettres d’Afrique on a surface of 400m2 designed and organized by Hopscotch Africa.

Missions

Mobilization of a dozen African countries and thirty partners
Planning and development of an area of 400 M 2;
Mobilization of some thirty institutional and private partners: ECOWAS, CEMAC, OIF, UNESCO, foundations such as the Children Africa Foundation, the UBA Foundation, the Dangote Foundation, the Clément Foundation, the Georges Arthur Forrest Foundation, Private partners such as ADIAC, Les Dépêches de Brazzaville, Air France, Conseil Café Cacao, CIAN, Le Grand Tour;
Management of a dozen delegations composed of a dozen Africans, African publishing houses;
Planning and organization over the four days of 40 Round tables with 120 speakers and authors mobilized;
Management of an audience of 3,500 visitors on the Pavilion.

Results

Presence and intervention of the First Nobel Prize in literature, Wole Soyinka;

Presence of headliners of African literature such as Emmanuel Dongala, Alain Mabanckou, Véronique Tadjo, Souleymane Bachir DIAGNE, Patrick CHAMOISEAU, Tierno MONENEMBO;

A Children’s Space sponsored by the Children Of Africa Foundation with animations during the 4 days;

Presentation of the Prize of the 5 continents to the Tunisian author Fawzia Zouari, awarded for Le Corps de ma mère, in the presence of Michaëlle Jean, Secretary General of the OIF;

Launch of a website, dedicated twitter & Facebook accounts and feeding for two months;

3 Press releases
1 press kit
+ 400 Journalists sensitized
+ 40 Interviews
+ 200 Subscribers (natural) Twitter
+ 200 Subscribers (natural) Facebook
50 Direct media spin-offs
40 Spin-offs