Digital Communications for the Africa Singapore Business Forum 2014

Scope

Africa Singapore Business Forum 2014
During this event in August 2014, the agency accompanied IE Singapore, the investment promotion body of the Singapore government

Missions

Launch of a dedicated Twitter account @IE_ASBF to increase the digital visibility of the forum in the long term.
Organization of 2 Q & As with speakers
Livetweet during the forum

Results

In two days of forum – August 2014:

+72 new subscribers
+ 37% growth in audience
+85 new subscribers the week following the forum
250 interactions (retweets and mentions)
In total, nearly 400 subscribers on a highly specialized subject (the Africa-Singapore economic relations)

Since then we have been accompanying IE Singapore on their digital African communication on an annual basis and have transformed the account into @IE_Africa