AccorHotels Africa : corporate PR strategy

Scope

Hopscotch Africa supports AccorHotels, the leading hotel operator in Africa, in the implementation of its Media Relations strategy on the continent.

Missions

• Communication and media coverage of activities in Africa
• Identification of pan-African media and press relations management
• Monitoring media outcomes
• Managing public relations with African audiences
• Accompaniment at events such as hotel openings in Tunisia, Cameroon, Côte d’Ivoire and the first trip of CEO Sébastien Bazin to Africa (Angola, July 2015)

Results

Media relations and AccorHotels communication support in Africa have positioned the Group as the undisputed and indisputable leader on the African continent.