After the Young Africans in 2016, Ipsos unveils, at the second edition of its annual conference, of which Hopscotch Africa is a partner, dedicated to Africa at the Dapper Museum, an unpublished study dedicated to African women. Conducted in seven African countries, the study portrays committed, independent and optimistic women, engines of a rapidly expanding continent. Consumer behaviors, aspirations and anxieties, but also buying habits are sifted. Very strongly involved in the creation of wealth, the centerpieces of the economy, family welfare and education, women in sub-Saharan Africa are key players in this key market.

Ipsos unveiled the findings of its study on African women on the second edition of its annual event on Africa. Who are they? What place do they occupy in a booming economic environment? What are their concerns?

The study thus draws the portrait of women more and more independent, playing an indispensable role in the functioning of the continent’s economy. Women account for two thirds of agricultural activities, account for one-third enterprises in the countries surveyed, and sometimes account for up to 65% of civil servants and 70% of employees in the country. Entrepreneurs, they also play the role of leaders in their respective communities and nations. In Senegal, for example, 60% of business leaders are women.

Despite these developments, many injustices and ill-treatment remain, including early marriages, inequalities in access to education, health, work, and physical and psychological violence. But slowly, the lines move: 74% of African women surveyed consider that the condition of women has improved in the last 5 years in their country.

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