Ipsos unveiled the findings of its study on African women on the second edition of its annual event on Africa. Who are they? What place do they occupy in a booming economic environment? What are their concerns?

The study thus draws the portrait of women more and more independent, playing an indispensable role in the functioning of the continent’s economy. Women account for two thirds of agricultural activities, account for one-third enterprises in the countries surveyed, and sometimes account for up to 65% of civil servants and 70% of employees in the country. Entrepreneurs, they also play the role of leaders in their respective communities and nations. In Senegal, for example, 60% of business leaders are women.

Despite these developments, many injustices and ill-treatment remain, including early marriages, inequalities in access to education, health, work, and physical and psychological violence. But slowly, the lines move: 74% of African women surveyed consider that the condition of women has improved in the last 5 years in their country.

On 16 May 2017, on the sidelines of the Regional Economic and Financial Forum for the Arab States of the International Telecommunication Union in Nouakchott from 17 to 18 May 2017, GLOBAL Technologies held a conference on « Infrastructure and telecommunication networks in the emergence of the African continent: focus on Mauritania ». The network operator brought together an array of decision-makers active on the issues of connectivity and deployment of telecommunications infrastructures in sub-Saharan Africa and Mauritania.

Between the crowds who were eager to attend the round tables, the queues in front of the authors to obtain the dedications of their works, and the fun activities that have made the happiness of the children, “Le Pavillon des Lettres d’Afrique” is to boast of having made the heart of literary Africa beat in Paris.

Between the stakes of the disruption in Africa, the characteristics of the African consumer 2.0 and the new relations between advertisers and agencies, the ADICOMDAYS insights made it possible to draw up a global, realistic and prospective digital picture by which  » Africa is becoming probably one of the leaders in the world in the use of drones in the field of healthcare, in the field of real estate, insurance, thanks in particular to lower costs. (Christmas Albertus, in charge of the Maghreb and French-speaking Africa in the PwC audit and

The agency orchestrated the entire event, from editorial content to speaker management and logistics organisation. It was also in charge of press relations, including media partnerships and media coverage of the event.