On March 2, 2017, the digital community active on the African continent gathered in Paris for the first edition of the ADICOMDAYS (African Digital Communication Days) organized by Hopscotch Africa and Totem Experience. This rendezvous will undoubtedly remain in the annals as a great mass which immediately inscribes itself among the unavoidable events of the digital sphere on Africa. The challenge of these ADICOMDAYS has been maintained and the figures show: more than 30 influencers representing a digital community of more than 3,700,000 people, 300 participants from a dozen African countries, some 30 international and pan-African media Present, more than 700 tweets, 2,100,000 impressions on Twitter.

Between the stakes of the disruption in Africa, the characteristics of the African consumer 2.0 and the new relations between advertisers and agencies, the ADICOMDAYS insights made it possible to draw up a global, realistic and prospective digital picture by which  » Africa is becoming probably one of the leaders in the world in the use of drones in the field of healthcare, in the field of real estate, insurance, thanks in particular to lower costs. (Christmas Albertus, in charge of the Maghreb and French-speaking Africa in the PwC audit and

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